AWCape rolls out Sage E-marketing at WESGRO

About WESGRO

Industry

Destination Marketing

Location

Cape Town, Western Cape

Systems

Sage CRM with Swiftpage E-marketing

Located in Cape Town, Wesgro serves as the official destination marketing, investment and trade promotion agency for the Western Cape. Wesgro effectively keeps a firm finger on the pulse of business and tourism in the Cape region, being the first point of contact for foreign buyers, local exporters and investors who wish to take advantage of the unlimited business potential in the region.

Testimonial

"AWCape’s ability to deliver on time and within budget, together with their high levels of support, gave us the confidence to embark on this major CRM and E-marketing project".

- Ian Blackie, CFO

Wesgro, the official destination marketing, investment and trade promotion agency for the Western Cape has commissioned AWCape to supply and implement Sage CRM with E-marketing.

This investment follows the successful implementation of Sage 300 ERP with Procurement eWorkflow at Wesgro.

“We have experienced exceptional growth in the last year and Sage CRM, with full E-marketing functionality, was the next step to support this growth”, says Nils Flaaten, Chief Executive Officer of Wesgro.

“AWCape’s ability to deliver on time and within budget, together with their high levels of support, gave us the confidence to embark on this major CRM and E-marketing project. Further to this, they have a successful track-record with our company and have the ability to deliver solutions that will support Wesgro’s changing and challenging business processes”, said Ian Blackie, Wesgro CFO.

“Our ability to effectively project-manage major implementations through our formal structures of Services Management, supported by a Customer Support System hosted on SharePoint, provides our customers with peace of mind”, says Henri Hattingh, Chief Executive Officer at AWCape.

Wesgro effectively keeps a firm finger on the pulse of business and tourism in the Western Cape region, being the first point of contact for foreign buyers, local exporters and investors who wish to take advantage of the unlimited business potential in the region. One of the critical success factors in the brief to AWCape, was a need to fully capitalise on the marketing opportunities that arise and to successfully manage these opportunities to ensure efficient business growth in the Western Cape. “Successful retention of business opportunities and follow-through to ensure 100% completion was high on our agenda as previous attempts to install CRM systems were not successful”, said Blackie.

AWCape embarked on the project to install Sage CRM with opportunity workflow for seven divisions in Wesgro. Sage CRM will also be integrated with Wesgro’s website and Sage’s Swiftpage will be utilised to launch and manage marketing campaigns. “Full integration of the CRM system to the ERP system was a key requirement, and this is one area where Sage CRM and Sage 300 ERP work extremely well together”, commented Hattingh.

Our experience and dedication to quality products and services is what sets AWCape apart from our industry peers.

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Tel (SA) 0861 111 600
(Int.) +27 21 671 9466
e-mail info@awcape.co.za

 

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