Food Lover’s Market receives productivity boost from Sage 300cloud Integration

About Food Lover's Market





Number of Locations

More than 100


Sage 300cloud

More than 100 concurrent users (Lanpaks)

The year is 1993. Brian and Mike Coppin open the first Fruit and Veg City store, launching one of the most incredible stories the Rainbow Nation has seen. The brother's journey continues to this day, with two of them overseeing the rapid expansion of Food Lover's Market to every corner of the country and beyond. Having built their company on traditional family values such as trust, honesty and integrity, they now hold the honour of being South Africa's undisputed leaders in fresh.


Inefficient and manual processes were replaced by a ground-breaking integrated solution developed & implemented by AWCape's Systems Integration division.

Food Lover’s Market has deployed various systems over the years to effectively run their fast growing businesses, requiring multiple levels of human intervention to transfer information between the various systems and to their back-office Sage 300cloud (previously known as Accpac) accounting system. These inefficient and manual processes were replaced by a ground-breaking integrated solution developed & implemented by AWCape’s Systems Integration division.

Commented Marzanne Bester-Hunt, Financial Systems Manager at Food Lover’s Market “In the past, sales and stock data from retail stores were manually imported into Sage 300cloud, requiring great manual effort. Now the process is essentially integrated and automated, leading to material savings in time and improving the accuracy in a process which provides a major advantage to the management team. This has been achieved by providing access to information on sales and stock performance by store, by region, on a weekly basis, including margin analysis”.

“Another example of the benefit to the group is our integration with Seattle Coffee, whose distribution centre purchases and stock movement data is pulled into Sage 300cloud from Sage Pastel Partner, providing management with up-to-date information despite Seattle running on a different system” says Adel Philips, Financial Systems Administrator at Food Lover’s Market Head Office

TJ Dewah, Integrations Specialist at AWCape commented, “the use of IMAN integration software, available as a companion product to Sage 300cloud (formerly known as Accpac) for certified developers, has made it possible for our technical team to add great value through integrating most of the systems deployed around Sage 300cloud. By embracing this technology, the user benefits by avoiding human intervention with resultant risk of error during capturing, streamlining business processes and reducing waste, with very attractive payback. 

We view this service as one of our best value-added services to any business where Sage 300cloud (formerly known as Accpac) is deployed together with industry specific software. Examples include Web Services integration e.g. JSON API using REST to Sage 300cloud for on-line Sales Order processing, Travel Reservations integrated to Accounts Receivable, Account Payable and General Ledger,  Point of Sales integrated with Inventory Control and Accounts Receivable, specialized Education management systems, etc.”

Pieter Bensch, Executive Vice-President, Africa & Middle East at Sage adds “In the competitive food retail industry, companies that connect their back-office and front-office with an integrated business solution will not only drive higher efficiencies but also create a platform for growth and innovation. By automating routine tasks, they will have more time to focus on more valuable tasks such as customer interaction and strategic planning.”

Our experience and dedication to quality products and services is what sets AWCape apart from our industry peers.

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Tel (SA) 0861 111 600
(Int.) +27 21 671 9466


Block B
Greenford Office Estate
Punters Way
Kenilworth 7708
Cape Town

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